Dubai is a city known for its luxury, innovation, and unique lifestyle. From high-end sports cars to customized super yachts, personalization is a way of life here. So, it’s no surprise that having a personalized number plate is a sought-after status symbol among residents.
Whether you want to showcase your initials, lucky number, or a special date, Dubai Road and Transport Authority (RTA) has made it possible to drive around with a plate that truly represents you. If you are considering getting a personalized plate number in Dubai, or you simply want to find out more about these special plates, here’s everything you need to know—from eligibility and types of plates available to the step-by-step application process.
Who can apply for a personalized number plate in Dubai?
The good news is both individuals and businesses can apply for personalized number plates in Dubai. If you are a resident of the UAE with a valid Emirates ID or a company registered in Dubai, you are eligible to purchase a customized plate number. Even foreigners with a car registered in Dubai can apply for a unique number plate through the RTA.
However, it is important to keep in mind that personalized plates are linked to the vehicle owner, so only registered owners can make the request. Additionally, companies can apply for branded number plates that align with their corporate identity or advertising strategies.
How to apply for a personalized number plate?
Getting a customized number plate in Dubai is a relatively simple process. Here is a step-by-step guide to help you secure your unique plate:
- Open the RTA website or the Dubai Drive App and search for “Special Plates Enquiry” under the “Vehicle Licensing” section.
- Log in with your credentials or create an account.
- Enter the preferred letters and numbers and choose the category (e.g., “private” if it is a privately owned vehicle).
- Enter the amount you wish to pay for the selected plate (optional).
- You will then be presented with other available options if the requested plate is taken.
- Once the application is filled, you will submit it for approval.
If your request is approved, you will receive new customized plates that can be either picked up at the RTA center or delivered to your preferred location.
The process of applying for custom number plates in the RTA Customer Happiness Center follows the same steps, but you will be talking to an RTA officer.
Restrictions on eligibility for a custom plate in Dubai
While the idea of owning a custom plate is very tempting and exudes luxury and status for car owners, RTA has introduced several restrictions, such as:
- The number plate must not contain offensive words, inappropriate abbreviations, or any content deemed unsuitable by the RTA.
- Some exclusive numbers are only available through auctions and can reach extremely high prices.
- Your chosen plate must conform to the RTA’s formatting rules, meaning certain combinations may not be available.
- The RTA reserved the right to reject applications that do not meet the guidelines or if the combination requested is already in use.
These restrictions are a reminder to follow the rules and regulations set by the RTA and signify that not every application for personalized plates will be accepted, so make sure to familiarize yourself with what exactly is allowed.
What types of personalized number plates are available in the UAE?
Dubai offers several types of plates, each with its own style and pricing structure. Here are the main types:
1. Standard Personalized Plates
- You can choose a specific combination of numbers or letters, such as initials, birth year, or a lucky number.
- Available for direct purchase from the RTA website or service centers.
2. Special Date Plates
- If you want to immortalize an anniversary, birthday, or other significant date, the “Your Memorable Moments on Your Vehicle’s Plate” initiative allows you to get a plate with an important date.
- The plates will be signified with a V-code, and the total cost for this plate is 1670 AED.
- Available directly from Customer Happiness Centers all over Dubai, service providers, strategic partners, the RTA website (www.rta.ae), or the smart app ‘Dubai Drive.’
3. Exclusive Number Plates
- These plates feature rare and highly sought-after numbers, such as single or double digits (e.g.,1,22,333).
- Most of these plates are only available through RTA auctions.
4. Corporate or Branded Plates
- Businesses can customize plates with unique branding elements to enhance their corporate identity.
RTA has announced an exclusive e-auction starting on the 10th of February 2025, which will remain open for 5 days. At the auction, buyers will have the opportunity to bid for 300 exclusive number plates featuring two, three, four, and five-digit numbers for private and vintage vehicles, as well as motorists. In order to participate in the auction, bidders must pay a security deposit of 5,000 AED and a non-refundable fee of 120 AED.
Price for a personalized number plate in Dubai
Considering the prices for custom plates in Dubai can reach soaring heights, it is hard to set a specific price range. However, the general costs of the plates are as follows:
- Standard Personalized Plates: AED 1,000 – AED 5,000 (approximately)
- Special Date Plates: AED 1670
- Exclusive Number Plates: Can go up to millions (depending on the demand and rarity)
- Auctioned Plates: No fixed price, but single-digit plates have sold for over 30 million dirhams in the past!
The prices are subject to change based on RTA regulations and availability.
Final Thoughts
Owning a personalized number plate in Dubai is an exciting way to make a statement on the road. Whether you opt for a simple yet meaningful combination or go all out with an exclusive auction plate, it is good to know that the process is easy and accessible to both individuals and businesses alike. Just be sure to check the rules, budget accordingly, and make sure your selection aligns with RTA regulations.
So, if you’ve ever wanted to roll through Dubai in style with a number plate that turns heads, now you know exactly how to make it happen! Happy driving!
