The UAE is a land where luxury meets innovation, making it a prime market for high-end vehicles that combine performance, style, and exclusivity. Among the most talked about luxury SUVs are the Hongqi E-HS9, an electric powerhouse from China, and the Rolls Royce Cullinan, a symbol of timeless elegance. While both vehicles cater to different segments of the luxury SUV market, they each bring unique offerings to the UAE buyers. This blog will explore the comparison between these two vehicles to help you decide which SUV suits your needs best.
Brand Heritage and Market Position
Each renowned in their respective markets, Rolls Royce on the West and Hongqi in the East, these brands need no special introduction. However, with the growing globalism, many car enthusiasts are ready to embrace change, which means that brands now have higher possibilities of getting recognized and appreciated in different markets.
Hongqi E-HS9
Hongqi, which translates to "Red Flag" in Chinese, holds a prestigious name in China's history, serving as the preferred brand for the elite. With the E-HS9, Hongqi is making a bold entry into the electric luxury SUV market, targeting regions such as the UAE, where sustainability and innovation are highly valued.
Rolls-Royce Cullinan
Rolls-Royce, a British icon of timeless sophistication, has an unmatched legacy in the world of luxury vehicles. The Cullinan, named after the world's largest diamond, represents the pinnacle of SUV craftsmanship and exclusivity, appealing to the UAE's affluent clientele.
Powertrain and Performance
The Hongqi E-HS9 and Rolls-Royce Cullinan showcase luxury and performance in distinct ways. The EH-S9 exemplifies modern, eco-conscious engineering with its dual electric motor setup. Available with two battery options, 84kWh and 99kWh, it delivers up to 543 horsepower and an impressive range of 600km, making it ideal for traveling through inter-emirate roads.
On the other hand, the Rolls-Royce has taken a more traditional approach to power with its robust 6.5l V12 petrol engine. Producing 563 horsepower and 850 Nm of torque, Cullinan delivers a smooth, powerful ride. Together, these vehicles offer two distinctive yet equally compelling take on luxury SUV performance, one leading the charge toward sustainability and the other preserving timeless craftsmanship.
Let us now compare some of the relevant powertrain and performance features:
Feature Comparison: Hongqi E-HS9 vs Rolls-Royce Cullinan
| Feature |
Hongqi E-HS9 |
Rolls-Royce Cullinan |
| Engine Type |
Dual Electric Motors |
6.75L V12 Petrol |
| Horsepower |
543 hp |
563 hp |
| Torque |
850 Nm |
Not Provided |
| Acceleration (0-100 km/h) |
4.8 seconds |
5.2 seconds |
| Sustainability |
Zero emissions, eco-friendly |
High emissions, traditional combustion engine |
| Ride Quality |
Smooth and responsive |
Whisper-quiet, ultra-refined |
Design and Comfort
In the world of luxury SUVs, design and comfort are not just features, they define the essence of the vehicle. Both E-HS9 and Cullinan deliver unique experiences, catering to the diverse tastes of luxury car enthusiasts. We will see what makes each SUV stand out in terms of exterior and interior opulence.
Hongqi E-HS9
Exterior highlights include the following:
Bold front grille, which is a signature design element
Dynamic LED lighting
Aerodynamic Lines ensure a striking road presence
Interior highlights:
Spacious cabin with plenty of legroom and headroom
Interactive technology, including multiple screens, instrument cluster, and infotainment system
Luxury leather-trimmed seats with adjustable features
Rolls-Royce Cullinan
Exterior of the Cullinan feature:
Iconic, unmistakable grille with the Pantheon and the Spirit of Ecstasy
Elegant proportions that embody prestige and power
Custom paint options, including nearly a limitless palette
Interior highlights:
Hand-stitched leather seats and customizable wood trims
Signature features such as starlight roof
Advanced insulation ensures quiet comfort
Whether you are drawn to the E-HS9's forward-thinking or Cullinan's classic sophistication, both SUVs redefine comfort and elegance in their own way.
Technology and Features
When it comes to technology, these two brands take distinct approaches. The Hongqi E-HS9 leans heavily into cutting-edge advancements, while the Cullinan integrates technology with subtle elegance, ensuring that every feature enhances its luxury ethos. Below is a comparison table showcasing how each SUV approaches technology to meet the needs of
its audience.
Feature Comparison: Hongqi E-HS9 vs Rolls-Royce Cullinan
| Feature |
Hongqi E-HS9 |
Rolls-Royce Cullinan |
| Driver Assistance |
Advanced systems with semi-autonomous driving capabilities |
Intuitive controls for a seamless driving experience |
| Connectivity |
5G for real-time updates and entertainment |
Limited focus on connectivity, prioritizing discreet luxury |
| Off-Road technology |
Not specialized for off-road |
Everywhere Mode for enhanced off-road performance |
| Infotainment System |
User-friendly with multiple interactive screens |
Premium sound system with refined controls |
| Safety features |
A comprehensive suite of safety systems |
Robust safety measures with understated integration |
Sustainability
Hongqi E-HS9
As an all-electric SUV, the E-HS9 aligns with the UAE's commitment to sustainability. Its zero-emissions design not only reduces environmental impact but also reflects the region's push toward renewable energy and green transportation.
Rolls-Royce Cullinan
Powered by a traditional petrol engine, the Cullinan falls short on environmental sustainability. While Rolls-Royce has hinted at future electric models, the current offerings remain firmly rooted in classic combustion technology.
Prestige and Market Appeal
Luxury SUVs cater to diverse needs, balancing cutting-edge technology, premium features, and exclusivity. The Hongqi E-HS9 and Rolls-Royce Cullinan exemplify this diversity, each appealing to a different audience while delivering unparalleled sophistication.
Hongqi E-HS9:
Designed for those who value innovation and sustainability without compromising on comfort or style.
Rapidly gaining traction in the UAE as an affordable luxury SUV that blends futuristic technology with everyday practicality.
Rolls-Royce Cullinan
A hallmark of prestige and grandeur, synonymous with ultimate exclusivity.
Esteemed in the UAE as a status symbol, its ownership reflects unmatched success and refined taste.
Pricing in the UAE
With a starting price of 300,00 – 400,00 AED, Hongqi E-HS9 brings luxury to a broader audience. It offers exceptional value for money by delivering premium features, sustainability, and performance at a fraction of the cost of traditional luxury SUVs.
Starting at 1,5 million AED, the Rolls-Royce Cullinan price is positioned for the elite. Its bespoke options can elevate the costs even further, but for buyers seeking unmatched exclusivity and a vehicle that is a true status symbol, it remains a compelling choice.
Final Words
Representing two vastly different worlds and approaches to luxury vehicles, the Hongqi E-HS9 and the Rolls-Royce Cullinan each cater to distinct preferences. The E-HS9 is perfect for forward-thinking buyers who prioritize innovation, technology, and sustainability while maintaining comfort and performance. In contrast, the Cullinan offers unmatched prestige, exquisite craftsmanship, and timeless exclusivity for anyone seeking a symbol of success.
Ultimately, the choice will come down to your personal preferences, but whether you lean toward futuristic innovation or love the classic opulence, both of these SUVs will make for an exceptional choice that will stand out on the roads.
Disclaimer: All information, including pricing, vehicle details, and legal requirements, is accurate at the time of publication but may be subject to change due to market conditions or policy updates. While First Choice Cars makes every effort to ensure the accuracy of the information provided, we hold no responsibility for any errors, omissions, or outdated content. We recommend contacting our team directly to confirm the latest details before making any decisions.
